Digital Marketing for Vacation Rentals
Are you a vacation rental property manager ready to generate more website traffic and increase direct bookings?
B2 Collaborative offers the right mix of talent and industry experience to produce meaningful website traffic, generate direct bookings, and retain those customers through lifecycle marketing and automations. With the right digital marketing tools in place, we help our vacation rental industry clients attract, engage, and retain customers through thoughtful digital marketing strategies tailored to their unique property mix and market position.
Digital advertising for vacation rental companies should include a mix of paid search campaigns in order to drive awareness, website traffic, and conversions (to include online and offline bookings). Based on your business goals, we’ll leverage a mix of PPC, paid social, and retargeting tactics across a variety of key channels—like Google, Bing, Facebook, and LinkedIn—to help you reach your goals.
Whether those goals are driving direct bookings for the coming season or taking a larger slice of market share by attracting potential guests from top competitors, our team is experienced in the art of digital advertising for vacation rental property managers and optimizing your ad spend year-round.
Highly visual and interactive, social media offers a unique opportunity to show off your property portfolio and market your unique destination to prospective guests and remain top of mind with repeat customers.
Platforms like Facebook and Instagram can be used to showcase your property portfolio dynamically, while LinkedIn offers a unique audience for expanding your property portfolio and positioning your brand as a market leader. Through social media management, we help your brand reach your target audience in an authentic way—keeping you top of mind as prospective guests move down the booking funnel or prospective owners select a new property management partner.
Vacation rental property managers with excellent direct booking rates often have three things in common: a healthy email marketing strategy, a growing email database, and an organized CRM. Layer in segmentation, lifecycle automations, compelling content, and clear calls to action, and email marketing has the power to be your lowest-cost channel with an excellent conversion rate.
Website Content and Search Engine Optimization (SEO)
The old adage ‘content is king’ is even more relevant in today’s digital marketing landscape, and no digital marketing strategy would be complete without search engine optimization (SEO). And while there are many great technical SEO resources available to vacation rental property managers—oftentimes as an add-on package for a direct booking website-paired PMS—we find that on-site SEO is widely overlooked.
Gone are the days of over-engineered SEO content pages and blog posts stuffed with keywords and formatted in a way no real human would ever enjoy reading. Search engines favor brands whose websites are a resource of helpful information and engaging content.
B2 Collaborative specializes in website content that offers two essential benefits:
- SEO-driven content to help search engines find and rank your website.
- Helpful and engaging content that attracts new website visitors and helps pull them through the path to purchase.
Check out a sampling of recent published client content, including blog posts, website pages, landing pages, and more.
Building a strong brand presence online and offline is essential for vacation rental property managers of all sizes, ranging from those founded yesterday in a regional market to those established decades ago and expanding across state lines. Whatever medium your brand touches—whether digital ads and email headers or property signage and vehicle wraps—B2 Collaborative’s creative services team assures a consistent and compelling brand identity.
HubSpot CRM Management
Customer Relationship Management (CRM) platforms were once seen as incredibly expensive, built-to-suit technology requiring in-house staffing simply to keep the data organized.
B2 Collaborative is proud to be a HubSpot partner, specializing in HubSpot CRM implementations, enhancements, and day-to-day management to supercharge your marketing, sales, and service team interactions—from lead to prospect, to return and repeat customer.
Digital marketing for vacation rental property management companies is complex, but it doesn’t intimidate us. By leveraging our experience with vacation rental brands large and small, and pairing it with proven, tailored digital marketing strategies, we produce results for vacation rental property managers of all sizes, every time.