About B2 Collaborative

About Us

B2 Collaborative is a digital marketing agency for vacation rentals, built to support the unique needs of professional property managers in top destination markets. With decades of experience leading direct marketing efforts and owner acquisition strategy for ResortQuest, Wyndham Vacation Rentals, Vacasa, and Four Seasons Hotels, we bring unmatched expertise and a deep understanding of what it takes to drive direct bookings, attract and retain homeowners, and build lasting brand loyalty.

The B2 Collaborative Approach 

Our approach is grounded in partnership and designed to support large and small vacation rental companies with the tools, guidance, and insight needed to thrive in today’s market. We’re here to elevate your brand, simplify your workload, and help you reach more homeowners and guests season after season, year after year.

Integrating seamlessly with your internal teams, we deliver marketing, sales, and service solutions that are on-brand, on-time, and built to drive results. From strategy to execution, everything we do is designed to help you grow and give you time to focus on what you do best.

Our Story

B2 Collaborative was founded in 2019 by Sarah Bailey, a hospitality and tourism veteran who honed her marketing skills at iconic brands like Four Seasons and Wyndham Vacation Rentals. Recognizing a need for specialized marketing in the vacation rental sector, she created an in-depth and proven methodology to supercharge marketing operations for locally owned and operated vacation rental companies. Since opening B2 Collaborative, she has intentionally grown her team to include those who are passionate about the vacation rental space and delivering exceptional results.

In 2021, she partnered with Sarah Ralph, former National Director of Business Development at Wyndham Vacation Rentals, and together they’ve built an incredible team of vacation rental and digital marketing experts. Today, B2 Collaborative proudly services vacation rental companies in destination markets across the United States. We understand that your success is our success, which is why we've cultivated a team of passionate experts who act as an extension of your own. We are also privileged and proud to say that we are a completely remote team, and many of our team members are military spouses with extraordinary experience and a work ethic like no other. You can count on us to deliver exceptional results and a be your go-to resource for industry-specific expertise. 

Meet the B2 Team

Sarah Bailey

Sarah Bailey

Founder, CEO, Guest Marketing Expert

Based in Chattanooga, TN, Sarah is a seasoned marketer with 15+ years of experience developing integrated marketing strategies for consumer brands. Sarah is the go-to resource for professional vacation rental property managers looking to scale up their guest marketing efforts by cutting through the clutter to focus on what works.

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Sarah Ralph

Partner, COO, Owner Acquisition & CRM Expert

Based in Pittsburgh, PA, Sarah is a highly experienced owner acquisition marketer and CRM architect. When she isn't honing her craft as a creative writer, Sarah is a key resource for developing and deploying sales enablement tools, email marketing programs, and setting up new systems for B2 Collaborative clients.

Whitney Cripps

Whitney Cripps

Marketing Project Manager

Based in New Orleans, LA, Whitney is a digital marketing pro with 10+ years of experience spanning multiple industries. From crafting social media content to SEO strategy and everything in between, Whitney is passionate about the power of digital marketing to help clients build brand awareness and reach their target audience.

Lori McKenna

Lori McKenna

Marketing Manager

Based in Fort Walton Beach, FL, Lori is a copywriter with a demonstrated history translating strategic marketing approaches into easy to digest creative content for vacation rental property managers. Her strength lies in driving brand awareness by creating engaging content for a variety of media that consistently resonates with consumers.

Paola R.

Paola Ramirez

HubSpot Support

Paola leads our dedicated HubSpot support team, helping our clients build workflows and automations, as well as troubleshooting and resolving issues across the HubSpot ecosystem.

Emily Highsmith

Emily Highsmith

Graphic Designer

Based in Chattanooga, TN, Emily is a graphic and web designer with nearly a decade of experience building brand identities and  bringing creative visions to life.

Travis Ralph

Travis Ralph

Digital Ads & Analytics

With over two decades of experience delivering IT solutions and system integrations, Travis is passionate about delivering maximum ad performance, detailed reporting, and strategic analytical thinking.