Increase Direct Bookings.Win More Owners.
Vacation rental marketing doesn't have to be a headache or a drain on resources, especially for busy vacation rental pros like you. With proven strategies that drive direct bookings, close more owner acquisition deals, and optimize guest communication to create long-term loyalty, B2 Collaborative has you covered.
Guest Marketing + Owner Acquisition
Who We Are
Your trusted vacation rental marketing partner.
At B2 Collaborative, we know what it’s like to balance limited resources, big revenue goals, and owner and guest needs. We’ve learned what works (and what doesn’t) by leading guest marketing and owner acquisition marketing strategies for some of the industry’s most recognizable vacation rental brands. Today, we bring that insider knowledge to drive direct bookings, enhance owner acquisition strategies, and hit KPIs you can actually brag about to your owners.
Whether you need a trusted extension of your internal team or a partner to own your day-to-day marketing efforts fully, B2 Collaborative delivers a white-glove approach backed by proven processes that drive results.
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Industry-Specific Expertise
What We Do Best
We help you optimize your marketing and sales tech stack.
We work side-by-side with operators, business development representatives, marketing directors, and technology teams to understand your tech stack and put it to good use. Whether developing a guest journey from pre-arrival to post-checkout, improving work order turnaround time, or implementing owner acquisition automations, you'll get every penny out of your recurring software expenses.
Why Choose Us?
Guest Marketing
We do the heavy lifting by focusing on high-impact strategies that drive bookings, increase website visibility, and bring your brand to life across every channel without overwhelming your team.
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Digital Marketing
Elevate your brand, fill rental calendars, and capture the attention of past and prospective guests.
Google Ads
Drive bookings with targeted campaigns that put your properties in front of high-intent travelers.
Email Marketing
Inspire action through advanced segmentation, automation, personalization, and more.
Social Media
From organic posting to paid ads, we make it easy for you with our intuitive approval dashboard.
SEO
From keyword strategy to on-page optimization, we help you climb the rankings, drive more qualified traffic.
Creative & Design
Maintain a cohesive look and drive brand recognition with consistent creative online and in-person.
Account Management, KPI Reporting, & More
Achieving your goals starts with clear targets and a dedicated account manager to oversee day-to-day activities, track key metrics, and keep you consulted and informed along the way.
Why Choose Us?
Owner Marketing
When your business development and owner relations teams have tools and support, they're empowered to work more efficiently and produce better results. Most vacation rental marketing agencies focus on guest marketing or owner marketing, but not both. By looking at your marketing strategy as a whole, we create synergies across departments and help you optimize your productivity tools, CRM, ad spend, and more.
Sales Automation
Automate lead nurturing, follow-ups, and owner communication to shorten sales cycles and free up your team to sign more owners.
CRM Management
From revenue dashboards to sales pipelines, a well-organized CRM is the key to acquiring and retaining owners and growing your unit count.
Sales Enablement
Equip your business development and owner relations team with digital tools, marketing collateral, and plug-and-play templates.
Why Choose Us?
A Synergistic Approach
We ensure your teams have the tools, content, and workflows to move faster, respond smarter, and close stronger. The result? Happier guests, more engaged owners, and a more efficient, connected team.
Marketing
Our approach isn’t about quick wins or chasing algorithms. Instead, we focus on sustainable marketing that drives measurable results and supports your vision for long-term success.
Sales
If you want your business development reps to close more deals, they need the right tools, resources, and support at every stage of the sales process to stand apart from the competition.
Service
From servicing in-house guests and owners to following up on booking inquiries and work orders, there's always opportunity to optimize processes for multi-faceted service teams.
What Clients Are Saying
They're talented, professional, great to work with, and most of all, they deliver results. Lino Maldonado, BeHome247
Thanks to B2, our marketing efforts are a competitive advantage. Not only do their results provide a great foundation for owner retention by driving exceptionally high direct bookings, but their accolades are also a huge selling point for potential owners interested in our management program. Chris Wheeler, Scenic Stays
When Kaiser Vacation Rentals was being formed, I knew we needed the best possible marketing team to help grow our new, family-owned company without overlooking our rich legacy in the local community. Without hesitation, I turned to B2 Collaborative, and I can confirm the choice to partner with them has served us well. Glen Kaiser, Kaiser Vacation Rentals
Ready to Get Started?
Don't let another season slip away without focusing on what's important: increasing direct bookings, winning more owners, and optimizing your guest and owner communications.
Partner with B2 Collaborative today.
Contact Us
What's New from the B2 Blog
Tips and tricks from our team of vacation rental marketing and sales experts.