Who We Are
We know what it's like to feel the strain of limited resources, urgent needs, and big revenue goals. We took our experience from leading marketing efforts for some of the country’s most recognizable accommodation industry brands and turned it into an actionable marketing plan with proven processes that produce results for vacation rental property managers large and small.
Digital Marketing + Sales and Service Enablement
More than a typical vacation rental marketing agency, we collaborate with our partners to build or expand digital marketing, sales, and service programs that drive results and move their businesses forward. We are a HubSpot Partner and industry leaders in the following service areas:
- Inbound Marketing
- Sales Enablement
- Service Enablement
- Creative Services
- HubSpot Implementation, Management, and Support
100% Woman Owned
HubSpot Gold Partner
Proven Inbound Marketing Methodology
Digital Marketing + Inbound Methodology
Grow traffic, convert leads, retain customers, and achieve your marketing goals with B2 Collaborative as your vacation rental company's marketing partner. Learn more about our digital marketing services.
We're masters of the HubSpot CRM and the HubSpot Marketing Hub. We'll leverage this best-in-class platform to help you attract, convert, and retain customers.
Convey your brand effectively with a brand strategy, clear brand documentation, logo guidelines, and more.
We'll develop and execute a dynamic content plan to help you attract new customers and capture more leads.
From writing your brand story to blogging or developing product copy, we have you covered.
From marketing emails and newsletters to automated campaigns, your emails will reach the right customer at the right time, and always with the right message.
The digital marketing universe is vast. We help you cut through the clutter by focusing on proven strategies.
Social posting is a breeze with our interactive client approval dashboard.
Reach your target audience fast with Google Ads, Facebook Ads, and more.
Search Engine Optimization
Increase your search presence with customized SEO content.
Keep your assets consistent with a single resource for digital, print, presentations, and more.
Stay organized with a dedicated account manager and an always up-to-date project dashboard.
You can't reach your goals without targets, we'll track and report on everything we do for your business.
Sales & Service Enablement
Simplify and scale your sales process and serve your customers better with a fully integrated CRM customized to your unique business needs. Learn more about our sales enablement and service enablement programs.
From sales forecasting and lead management to ticketing pipelines and workflows, we'll help you power your business with HubSpot's Sales Hub and Service Hub.
We'll equip your team with tools, collateral, and templates to close more new customers.
We'll help you build a library of helpful sales content, flyers, and offers you can easily share right from HubSpot, Gmail, or Outlook.
Close deals faster with automated, personalized emails, email open tracking, and follow up tasks.
Sales leaders need total visibility into sales metrics, and we'll build out the HubSpot dashboards required to forecast performance and help your team hit their sales goals.
Direct inquiries and requests from every direction into one place, with ticketing pipelines for each service team.
Help customers help themselves and close tickets fast with a detailed Knowledge Base.
We power up your HubSpot instance, offering both full-service and self-service HubSpot onboarding options.
Training & Support
From strategic guidance and technical advice to platform enhancements and 1:1 or team training sessions, the B2 team is in place to help your team succeed.
"I've had the pleasure of working with the B2 Collaborative team for several years. From HubSpot implementation and training to managing all of our digital marketing--including email marketing, SEO content, Google Ads, social media, and more--B2 is my go-to marketing team for each of my companies. They're talented, professional, great to work with, and most of all, they deliver results."
President at BeHome247
"Thanks to B2, our marketing efforts are a competitive advantage. Not only do their results provide a great foundation for owner retention by driving exceptionally high direct bookings, but their accolades are also a huge selling point for potential owners interested in our management program. We are never in the dark about what is going on, and their team provides measurable data to support their efforts. When there is an opportunity to improve, B2 is ahead of it and has a plan for recourse, and a revised strategy to drive results. Equally as important is how they have integrated themselves to where it feels like they are a part of our team. I highly recommend a partnership with B2 Collaborative."
COO & Partner at Scenic Stays
"When Kaiser Vacation Rentals was being formed, I knew we needed the best possible marketing team to help grow our new, family-owned company without overlooking our rich legacy in the local community. Without hesitation, I turned to B2 Collaborative, as Sarah Bailey and Sarah Ralph have had a long and wonderful working relationship dating back to Wyndham Vacation Rentals. After a year and a half with B2, I can confirm the choice to partner with them has served us well and I look forward to growing our business together. "
Partner, Kaiser Vacation Rentals
Our Partner Promise
We guarantee to provide actionable insights, improved processes, and be an easy partner to work with. That means no cutting corners, no nickel and diming, just executing fair and ethical business practices to help your business grow.
The growth of our partners is a direct reflection of the value we provide as an agency partner, so rest assured it’s always our best interest to help you grow.