More than a marketing agency
Marketing that fills calendars. Systems that keep your whole business running.
For close to a decade, B2 Collaborative has been the growth partner professional vacation rental managers rely on for the long haul, not just to fill temporary gaps.
One partner, from first click to repeat bookings, season after season.
Who We Are
Marketing doesn't work in a silo; it touches every department. So we help connect your technology, streamline your processes, and keep every team and system we support running smoothly. The result is a connected ecosystem where direct bookings, owner growth, and retention on both sides run like a well-oiled machine, season after season.
B2 Collaborative delivers a white-glove approach backed by proven processes that drive results.
Industry-specific expertise. Fluency in the VRM tech stack.
What We Do Best
We work side-by-side with operators, business development representatives, marketing directors, and technology teams to understand your tech stack and put it to good use.
Whether developing a guest journey from pre-arrival to post-checkout, improving work order turnaround time, or implementing owner acquisition automations, you'll get every penny out of your recurring software expenses.
If you're overdependent on OTAs and channel partners
Guest Marketing & Direct Bookings
We do the heavy lifting by focusing on high-impact strategies that drive bookings, increase website visibility, and bring your brand to life across every channel without overwhelming your team.
Digital Marketing
Elevate your brand, fill rental calendars, and capture the attention of past and prospective guests.
Google Ads
Drive bookings with targeted campaigns that put your properties in front of high-intent travelers.
Email Marketing
Inspire action through advanced segmentation, automation, personalization, and more.
Social Media
From organic posting to paid ads, we make it easy for you with our intuitive approval dashboard.
SEO
From keyword strategy to on-page optimization, we help you climb the rankings, drive more qualified traffic.
Creative & Design
Maintain a cohesive look and drive brand recognition with consistent creative online and in-person.
Account Management, KPI Reporting, & More
Achieving your goals starts with clear targets and a dedicated account manager to oversee day-to-day activities, track key metrics, and keep you consulted and informed along the way.
If owner churn is keeping you up
Owner Acquisition & Retention
When your business development and owner relations teams have tools and support, they're empowered to work more efficiently and produce better results. Most vacation rental marketing agencies focus on guest marketing or owner marketing, but not both. By looking at your marketing strategy as a whole, we create synergies across departments and help you optimize your productivity tools, CRM, ad spend, and more.
Sales Automation
Automate lead nurturing, follow-ups, and owner communication to shorten sales cycles and free up your team to sign more owners.
CRM Management
From revenue dashboards to sales pipelines, a well-organized CRM is the key to acquiring and retaining owners and growing your unit count.
Sales Enablement
Equip your business development and owner relations team with digital tools, marketing collateral, and plug-and-play templates.
More than a marketing agency
A Synergistic Approach
We ensure your teams have the tools, content, and workflows to move faster, respond smarter, and close stronger. The result? Happier guests, more engaged owners, and a more efficient, connected team.
Direct Bookings
A suite of services designed to help guests find you, book with you, and come back, season after season.
Owner Acquisition
A steady pipeline of the right owners, and curated processes to retain the ones you already won.
Systems & Data
Connected guest, owner, and property data, so your team can focus on relationships, not managing software.
What our partners are saying
I tasked B2 Collaborative to maximize email marketing reach without increasing my marketing expense. They delivered. Not only have thousands of contacts been reengaged since launch, B2 Collaborative also helped facilitate substantial technology cost savings. Jason Pratts, ACME House Co.
When Kaiser Vacation Rentals was being formed, I knew we needed the best possible marketing team to help grow our new, family-owned company without overlooking our rich legacy in the local community. Without hesitation, I turned to B2 Collaborative, and I can confirm the choice to partner with them has served us well. Glen Kaiser, Kaiser Vacation Rentals
They're talented, professional, great to work with, and most of all, they deliver results. Lino Maldonado, BeHome247
Thanks to B2, our marketing efforts are a competitive advantage. Not only do their results provide a great foundation for owner retention by driving exceptionally high direct bookings, but their accolades are also a huge selling point for potential owners interested in our management program. Chris Wheeler, Scenic Stays
Ready to Get Started?
Don't let another season slip away without focusing on what's important: increasing direct bookings, winning more owners, and optimizing your guest and owner communications.
Partner with B2 Collaborative today.
Contact Us
What's New from the B2 Blog
Tips and tricks from our team of vacation rental marketing and sales experts.
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Developed in partnership with BeHome247
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